“The Hype” - Hard Rock Hotels 2020 Superbowl Campaign
At the end of 2019 my partner and I were approached to work on the launch of the Hard Rock Hotel’s Superbowl commercial featuring their new guitar shaped hotel with Jennifer Lopez as the centerpiece of it all. Jessica Simmons and I contributed to script edits, development of a teaser campaign, and a day of launch for the commercial that included dropping clues the entire day of the Big Game about where her beloved Bling Cup could be and a live takeover of other starring members social channels to make it feel like the dramatic chase was happening in real time.
We also lead a team of 6 people in a day of War Room for social response after the spot went live and worked directly with other brands to create some fun interactions throughout the night.
Teaser Trailer
Pre-Game Teaser Posts - Celebrities & Hard Rock Social Channels
Post Commercial Social Responses
