Deja Tu Huella - Cheetos x Bad Bunny x Adidas Social activation and Launch
Bad Bunny & Chester Cheetah rocking the special edition cheetah print track suits.
In late July 2021 in collaboration with Bad Bunny and Adidas, Cheetos launched a limited edition track suit for the Deja Tu Huella campaign.
This campaign has had a few other legs including a competition where Latinx students could create videos sharing how they “Make their mark” but the main focus was the launch of the tracksuit.
Our team developed the social launch plan in tangent with Bad Bunny and Network as well as have been in charge of extended promotion of the project. Below are a few pieces we developed for the launch.
